Brighton GEO exists for one reason: to make sure your brand doesn’t disappear in an AI-first world.
Search has changed. It’s no longer just “10 blue links and an ad”. Customers are getting answers directly from AI Overviews, ChatGPT, Perplexity, Gemini and a growing stack of generative engines that summarise the web instead of just listing it.
Brighton GEO helps you show up inside those answers – clearly, consistently, and with your brand front and centre.
What is Brighton GEO?
Brighton GEO is a specialist Generative Engine Optimisation (GEO) studio based in Hove, working with businesses who understand that SEO alone is no longer enough.
We sit at the crossover of:
- Technical SEO
- Structured data & schema
- Content design for AI
- Data feeds & first-party signals
- Analytics around AI visibility and attribution
Our job is to translate all of that into something simple:
When someone asks an AI a question about what you do, it should talk about you – accurately and with confidence.
Why GEO matters now
Traditional SEO is about ranking in Google’s organic results.
GEO (Generative Engine Optimisation) is about:
- Being cited in AI Overviews
- Being trusted as a source by LLMs and answer engines
- Making your content easy for AI to parse, summarise and attribute
- Reducing the risk of hallucinations when AIs talk about your products or services
- Ensuring your brand, pricing, services and locations are up to date and machine-readable
We do this by aligning:
- What you visibly say on your site (copy, layout, UX)
- What you technically expose (schema, JSON, feeds, APIs)
- What AI systems can confidently reuse (clear entities, reviews, policies, FAQs, specs)
SEO gets you seen by humans scrolling results.
GEO gets you quoted by the machines that are answering for them.
What Brighton GEO actually does
We break GEO down into a clear, practical set of services.
1. AI Readiness & GEO Audits
We start with a structured audit of your site, focused on how AI sees you:
- How your pages render on mobile and headless crawlers
- What structured data actually appears in the DOM
- How consistent your brand, products, services and locations look across pages
- Whether your FAQs, policies, reviews and support content are usable as training material
- Where AI could easily misinterpret or hallucinate details about you
You get:
- A scoring model (your current GEO readiness)
- A concrete list of fixes and opportunities
- Paste-ready examples for schema and content improvements
2. Schema & Knowledge Graph Build-Out
We design and implement a schema strategy that mirrors reality, not just a checklist:
- Organization / LocalBusiness schema that actually matches your footprint
- Product, Service, FAQPage, HowTo, Article, BreadcrumbList and more – used where they make sense
- Internal “graph” of entities: your brand, locations, services, products, people, partners
- Review & rating parity so AI doesn’t see conflicting scores across platforms
This isn’t about stuffing every schema type on every page. It’s about clean, consistent, believable data that AI can trust.
3. First-Party JSON Feeds for AI
We help you expose your core data in a way that’s:
- Structured (JSON, not random HTML)
- Stable (versioned endpoints, clear fields)
- Aligned with what’s on the page (no contradictions)
Typical feeds include:
- Products / services (names, prices, locations, availability)
- Policies (refunds, warranties, access, usage)
- Support & FAQs
- Location data, opening times, languages, areas served
These feeds give LLMs a simple, machine-friendly way to stay current with your content.
4. Content Designed for AI & Humans
We shape content so it works well when:
- Read by a human on a small mobile screen
- Summarised into two lines by an AI answer engine
- Quoted as a reference in an AI Overview
This means:
- Clear, entity-rich writing (who, what, where, when, for whom)
- Strong headings and internal linking that mirror your information architecture
- FAQs and explainer sections that answer questions directly and concisely
- Guardrails to reduce misinterpretation (“we are not…”, “we don’t…” when needed)
5. GEO Monitoring & Iteration
GEO isn’t one-and-done. We help you:
- Track how AI systems describe you over time
- Spot new opportunities for FAQs, content clusters and schema types
- Respond to changes in how AI answers are formatted and sourced
The result is a living GEO strategy that keeps pace with how AI search evolves.
Who we work with
Brighton GEO works best with organisations that:
- Rely on digital channels for lead generation, sales or bookings
- Need accuracy and trust in how they’re represented (financial, legal, health, education, travel, property, SaaS, ecommerce and more)
- Are ready to look beyond “just rank me higher in Google” and think about AI visibility as a separate, strategic layer
We’re based in Brighton & Hove, but we work with clients across the UK and beyond – especially those who see AI search as an opportunity, not just a threat.
Brighton roots, global mindset
Brighton GEO is based at:
Brighton GEO
Top Floor, Hove Town Hall, PLATF9RM
Hove, BN3 2AF
Tel: 01273 775262
Brighton & Hove has always been a city of creatives, technologists and weirdly smart side-projects. Brighton GEO is very much part of that – grounded in the local digital community, but focused on a problem that’s global:
How do we make sure the next wave of AI search doesn’t erase the brands that customers actually love, trust and choose?
How we work with you
Working with Brighton GEO is straightforward:
- Discovery call – to understand your business model, key pages and priority journeys.
- AI Readiness & GEO audit – focused on the parts of your site that actually drive revenue or outcomes.
- Roadmap & quick wins – we start with high-impact, low-risk improvements, then plan the bigger pieces.
- Implementation – we collaborate with your internal teams or your existing agency, or we can work hands-on with your site ourselves.
- Review & refine – we monitor performance and AI visibility, then iterate as the landscape shifts.
You don’t need to become an expert in schema or LLMs. That’s our job. You just need to know that when people ask AI about your world, you’re included in the answer.
Ready to talk GEO?
If you’re starting to feel that traditional SEO alone won’t cut it – you’re right.
GEO is the missing piece.
Whether you want a one-off audit, a full GEO implementation, or an ongoing AI-visibility partner, Brighton GEO is here to help.
Let’s make sure AI knows who you are – and gets you right.